Halloween is one of the most popular celebrations of the year and a time in which we can let our creative sides flourish, relax and have some frightening fun! As a country, we spend nearly a staggering £420 million on Halloween decorations, outfits, treats, cosmetics and gadgets each year. Therefore, tapping into the Halloween trend is essential if you are looking for that extra bit of seasonal business.
Halloween marketing shouldn’t send a shiver down your spine, and if you are terrified of what lies ahead, don’t be! As always, we are here to give you truly killer tips to BOOst your online presence! Creating digital strategies is the name of our game – and our tips will help you survive the fast approaching month of hellish horrors.
Get In The Spooky Spirit
It doesn’t matter if your business sells a product, service, experience or anything in between, Halloween is an exceptional opportunity to engage with your audience and bolster your online presence. The best part? You can do as little or as much as you’d like, with most of our suggestions taking very little of your time. Of course, the more effort you put into your spooky style, the better chance you’ll have of achieving great results and increasing conversions!
Give your customers a discount that will get them howling this Halloween: What better way to attract new and existing customers than with a great discount? You should market your discount via online channels such as Facebook, Instagram, email and whichever other platforms you may use. Remember – it is important that the discounted amount is clear to really grab your community’s attention. Bonus points for any pumpkins, ghouls and ghosts that make it into your Halloween-themed messages!
Hold a chilling contest to get people chatting: Holding a contest can be a great way to create a buzz around your brand this Halloween. Not only is it useful for creating a conversation amongst your community, but it can also attract traffic to your website and increase engagement on your social media platforms. Remember to let people know about your contest through all your digital channels and watch people sign up. Just be sure to have a worthwhile prize! Another top tip to engage a wider audience and find new customers is to create a hashtag to pair with your contest, this way you can be seen by people who may not be familiar with your business.
Harrowing Halloween Marketing
Contests and discounts are not the only way to get people engaged this Halloween – simply making the effort to incorporate this theme into your usual marketing strategy can be effective and give off a good impression.
Preparation is key: As with almost anything in life, the earlier you start and the more prepared you are, the better your seasonal marketing campaign will go. Make a list of all the different content you will need and get scheduling it – especially if you want to avoid the last-minute scramble to create that final Halloween graphic!
Incorporate a Halloween theme: Write a collection of Halloween blogs and posts that engage with your community or niche. For example, if you are a beautician, you could write content on what styles and outfits would pair well with the treatments you offer. Another useful tip is adjusting the style of your blog if this isn’t too hard to do. This can be as simple as changing the background page or adding some cobwebs to your logo or the corner of some posts!
Take advantage of Halloween hashtags and search trends: If you are struggling to come up with some icky ideas, then trends are your friends! Get on Moz, Google Trends or whichever platform you use to research keywords and see what people are talking about! Also, make sure you are engaging with Halloween hashtags as they can draw people to your posts who wouldn’t usually be interested in your brand.
Get In Touch
We hope you’ve enjoyed reading our Halloween marketing tips and tricks, and want to thank you for sticking with us through all of the Halloween-themed alliterations! If you are ever looking for extra support with your digital strategy, then we have the tools and expertise to make you shine online. Please do get in touch, we are happy to help in any way we can. You can contact us at firstname.lastname@example.org or by calling 01926 814 547 today!