Since the dawn of marketing, paid ads have occupied a central part in every self-respecting business strategy and this is a trend that has carried on into the digital age. The key difference here, though, is that there are more than a few different online options to cater to those on a wide range of budgets, with the most popular of these being Google’s Pay-Per-Click (PPC) ads.
Keywords at the ready
In a similar way to SEO, true success with PPC ads comes from deciding on which keywords to target. Following some extensive keyword research, you should make a list of which keywords you’ll be basing your ad campaign around before bidding on these in a form of online auction. These keywords should be chosen based on what those who you are looking to target search for most frequently when they are searching for products or services like yours. Don’t fret if you’re unsure about committing to just one keyword though, the simplicity of PPC ads and their emphasis on testing will allow you to experiment until you find something that is right for you.
The importance of a good PPC strategy
Whilst organic SEO can be an effective means of driving traffic to your website and boosting the profile of your brand, this can take significant time and effort and isn’t always totally measurable. With PPC ads, you can heighten your visibility on Google whilst targeting your audience in a quicker way. Choosing an effective keyword, or range of keywords, can also ensure that your ads can be seen by the right people, which gives you more chance of converting these leads into sales. And with the additional ability to target by age, gender, location and device, this presents brands with a multitude of options. PPC ads could also be an extremely valuable way of increasing your profits, with one well-placed ad potentially giving you some impressive ROI, depending on how much you pledged to pay each time the ad is clicked. When all is said and done, the success of these campaigns can also inform your later, more organic marketing efforts, with the data collected here, on things such as client behaviour, essential to understanding what makes your audience tick.
How Truly can help
At Truly Content, we’re a seasoned marketing company with an all-encompassing knowledge of both paid and organic advertising options. Whatever your budget, we will work with you to construct a PPC campaign to meet your every need. Enquire today.