Your business: it all started with a great idea, and one that’s gone on to become an even better product or service.
Once you’ve got started, chances are that you can’t wait to create some promotional material. You want to tell the world about how great you are; get the word out there on Facebook, Twitter, Instagram and YouTube. These are the things you know you need to be doing – but do you have the time to make sure it’s all done in the most effective way?
Did your best ever business idea come to fruition on an impulse? Or did it evolve after some careful consideration about exactly who your potential clients may be, where you might most effectively direct your resources to target them and how you might measure the efficiency of the strategies that you are employing? If you’re going to spend some money on marketing promotions to ensure your success, you definitely want and need to be spending it wisely.
Truly Content: Social media experts
You’re brilliant in your field, but you may not have up-to-the minute knowledge of the vast array of social media platforms available to your target market and potential clients, or how best to use them to your advantage. Fortunately for you, this is what we do; it’s in our DNA. This is our field.
Social media is the fastest growing marketing medium out there, and in order to stay ahead you need to make it work for you. It’s the medium that many people use to share recommendations about products and services that they’ve enjoyed. You can’t afford to ignore it. No business can.
92% of people trust recommendations from people they know. Getting a ‘like’ or a ‘comment’ is seriously influential in your marketplace. When all your competitors are doing it… we’re the ones to ensure that you’re doing it better!
Creating social media content
We will create fresh, topical content which attracts attention from the right audience, encourages interaction and raises your profile. You need us to find out what your target audience feels or thinks about you and your product or service. From there, we can work out how to get that audience talking about you, using a variety of content such as written copy, images and video. The bonus is that the tools we use to ‘listen’ to your potential customers and devise a strategy that are unique to you, are exactly the same tools that will help us to measure the effectiveness of a campaign.
We are the best at targeting the right demographic for your business, and ensuring we bring the right people to you.
Show off your brand
A brand’s identity is crafted through many things, including the people who work for you, what your customers say about you and how you differ from your competitors. However, with the increased adoption of digital technologies, consumers are engaging with more businesses online more than ever before. As a result, you need to make sure you take control of your brand’s online presence in order to deliver the correct messages to those that matter. Customers respect a brand that takes the time to engage with its consumer base consistently, openly, respectfully and transparently.
Another service you may be interested in is Branding, find out more here.