What Is TikTok?
If you’re a millennial, like me, TikTok very much feels like a Vine revival with less story-telling and more dancing. With 689 million monthly active users, TikTok is a huge video-sharing social networking site.
This app allows users to create content of any kind, be it comedy skits, lip-sync videos or something educational – all within a timeframe of 15 to 60 seconds. TikTok offers users a variety of sounds and songs, as well as options to add special effects and filters.
How Can TikTok Marketing Help Your Brand?
We’ve seen many small businesses take off on TikTok with just one viral video. That’s because this network doesn’t just focus on building a huge platform with thousands of followers, but instead, takes into account the performance of each of your videos.
Content is really the most important thing on TikTok, so creating videos that engage and entertain people is the best way to get results! It may take a while but keep coming up with content – just one captivating video could see you gain followers, views and, most importantly, business.
What Should I Be Posting?
From my experience, I find that the top-performing videos are those that follow the trends, particularly dance trends or those based on a certain sound. We’ve seen the likes of Addison Rae and Charli D’Amelio rise to fame and brush shoulders with the Kardashians simply by recreating popular dances.
If you’re new to TikTok and TikTok Marketing the best thing would be to check out your Discover page, this will show you what’s trending in your particular geographic location. Use this to your advantage and put your own spin on viral sounds and videos!
How Does The Algorithm Work?
Well, TikTok hasn’t actually confirmed how their algorithm works. Some think that exposure is based on the performance of each of your videos rather than your profile as a whole.
TikTok will show you videos that are similar to those that you’ve previously demonstrated an interest in. This works well for businesses as they’ll most likely end up on the For You pages of people already interested in their product or service.
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