Video did kill the radio star after all…

In the fast-paced digital age, some find themselves constantly one step behind when it comes to social media trends. Anyone on Facebook or Instagram will see a rapid increase in the use of videos, for both personal and marketing purposes. Millennials often find themselves glued to videos on social media for hours on end! Don’t believe us? Have a look at these crazy statistics on social media and video:

According to a report conducted by Google, 6 out of 10 people would rather watch online videos than television. (Google)
75% of all video plays are carried out on mobile devices (phones and tablets) (eMarketer)
According to Insivia, video viewers retain 95% of a message when watching a video. In comparison, they retain 10% of this message when reading it in text. (Insivia)

Video is an engaging and immersive way of getting your message across. If a picture says a thousand words, how many can a video tell?

Why choose video?

Video has the ability to aesthetically capture everything you want your business to say while raising your online visibility to potential customers. If you’re a restaurant, why not get some close-up shots of a mouth-watering pudding being cut open? Or, for aesthetics, why not give a walk-through of your top treatments, show off your state-of-the-art premises or post a killer testimonial from a loyal client? And let’s not even get started on the amazing videos of cocktails that could be made with all you bar owners out there!

It’s so important to showcase your unique features to the public so they can see for themselves why they should come to you. By making sure your brand and tone stay prominent, people will not only see what your business looks like, but also get a feel for your business’s personality – it’s your chance to show them why they want to come to you.

Truly’s in-house team!

At Truly Content, we have a first-class Photography and Videography team capable of providing you with the perfect images and video content to show your business off in the best light! With experience of filming everything from testimonials to clinic procedures, we’re the right men and women for the job!

Have a look at our showreel to see some examples of our work.

To enquire or to learn more, email us at info@trulycontent.com.