If you are anything like us, then you probably have mixed feelings about 2020 – yes, it was a year that most are probably looking forward to leaving behind, however it also showed us what we can achieve when we come together as a community. 2020 was an extraordinary year in more than one way, from a global pandemic to presidential pitfalls, the unity showed by the Black Lives Matter movement, months spent inside and scraps over the last packs of loo roll – it’s just not really how we imagined the start of a new decade.
Although we are now weeks into 2021, the start of the year is eerily familiar to the one previous, especially after the announcement on the 4th of January in which Boris Johnson declared we would all be going into another nationwide lockdown, with more severe restrictions in place. For business owners across the country (us included) this news was the last thing they wanted to hear, as many places seem set to close their doors just days into the new year. As such, lockdown digital marketing is going to be essential if businesses want a successful start to 2021!
In today’s blog, we are going to go through some of the digital strategies we are employing to ensure that we stay relevant throughout these trying times.
The Importance of Online
In 2021 more than 4.5 billion people have access to online resources or platforms, that’s more than half of the world’s population. To drive this point home, The Office of National Statistics (ONS) reports that 87% of adults used the internet daily in 2019 – a staggering amount that we believe is still likely to increase.
Digital marketing has a vital role to play in helping small and large businesses alike establish a presence online, generate new leads and communicate and engage with their audience. This was true long before lockdown existed as a concept- and if anything, it is even more relevant today when a large portion of the country is not only unable to go out to access key services, but are encouraged to stay inside where they are likely to be spending some significant time online.
EVERYONE has something valuable to say, and an online presence gives you a platform to spread your message, values, products or services. Online marketing allows you to communicate in more meaningful and engaging ways, something which was famously predicted in the 1960s by Marshall McLuhan when he stated that “the medium is the message.”
What we (and you) can do!
Our descent into lockdown has given us a bit of extra time to focus on our digital marketing, something we do a lot of anyway as you can imagine! If you find yourself with any spare time during lockdown then get online! Engage with your audience and put some extra effort into curating some killer content!
As soon as we heard the announcement we made it a priority of ours to create clear, concise content that we could push across our and our clients’ social channels – these posts outlined how the new restrictions would affect business, as well as outlining any adjustments to operating hours and providing people with the information they needed to know! We would recommend you do the same if you haven’t already!
We have also set ourselves the task of going through some of our old blogs, and updating them with relevant content and ensuring that they are SEO-perfect so we can rank as high as possible on Google and entice lots of new leads! SEO is something that should be an ongoing project for you as you experiment and create content to match with relevant keywords. Try this for yourself by writing a blog with a keyphrase in mind, if you are a butcher based in Sheffield then you may want to focus on a blog about a service you offer or “the best butchers in Sheffield” – think about what people will be searching for!
Digital marketing is going to be crucial going into 2021 – not only can it help your business gain reputation and renown, generate new leads and help engage your audience, but it can also help us communicate the ways in which we can all remain safe in light of everything going on. Every brand or business has something valuable to say, you just might need help conveying the message.
Here at Truly Content, we work with businesses of all types to provide bespoke lockdown digital marketing, SEO and content services. From start-ups to age-old businesses, our experience and expertise are invaluable regardless of your size or specialism. Start 2021 the right way – start with a marketing campaign you are proud of.