You must be tired of hearing about it by now, but COVID-19 is not going anywhere soon, so we need to learn how to utilise this pandemic and adjust our business strategy to be able to make the most of the opportunities at hand.
Whilst COVID-19 has halted a lot of sectors and industries over the past nine months, some businesses have been able to rise to the challenge it has presented and reap the rewards in the form of some serious SEO growth.
Let Truly Content Come to the Rescue!
At Truly Content we continuously monitor Search Trend Data to see exactly what the world is searching for during this unprecedented time. This allows us to be as informed as possible when it comes to assisting your business to overcome the challenges that have arisen as a result of the ongoing pandemic.
Because of Covid-19, more people than ever are using the internet, so how do you leverage this opportunity to promote your business even if potential customers can’t visit you directly? That’s where we come to the rescue. Our experienced team of marketing experts and content writers are on hand to help you, our loyal customers. This gives you more time to work on your Covid-19 handshake or go panic buying toilet rolls in bulk!
Content that holds high search volumes and is relatable to your business is great to write about right now, but as Covid-19 slowly becomes less relevant over time so will this content.
Evergreen Content is the Key to Success!
It’s also very hard to jostle for a high-ranking placement against big companies who have high domain authority, however, do not panic! We have the solution. You may have heard of the term ‘Evergreen Content’ – this refers to content that is “fresh” and stays that way. In other words, it’s continually relevant and during the COVID-19 pandemic ‘Evergreen Content’ could not be more useful.
We mentioned Google Trends data at the beginning of this post. We use this to focus on keywords and keyphrases that relate to your business’s niche and write results-driven, well-researched original content that will only get better over time.
SEO is a Long-Term Game, NOT a Quick Fix
SEO traffic is good, no doubt, however the purpose of SEO is not simply to drive quick volumes of unqualified traffic to your site. You want to focus on targeted highly qualified leads even if they don’t result in a sale or conversion straight away.
We’re often asked “what is the point of SEO?” and it’s something we’ve had a lot of time to consider. For us, SEO is about gaining trust from the big-name search engines and ultimately there is no shortcut for doing this. It requires consistent, well-researched content as most SEO results don’t typically make themselves known for three months or so. This means that now is the perfect time to get your business to where you want it to be for the new year.
Local Search is Powerful
Local businesses are among the hardest working right now, with more and more of these closing down and people unable to venture far from their local area. Therefore, improving your visibility in your local area has never been more important.
You can utilise our services to make sure you are embracing all of the local SEO tactics, helping your business to appear in the “near me” and “open now” searches your potential customers are entering into search engines.
COVID-19 is uniting people and communities across the world with hashtags such as #supportsmallbusinesses trending globally over the past few months. Consumers are making more conscious efforts to support smaller, independent local businesses over bigger brands, so why not adapt your SEO strategy to engage with these consumers and build a happy working relationship in your local area?
SEO Should be your Priority
We’ve covered a lot in this post, so let’s quickly recap. SEO should be your priority during COVID-19 because:
- There is never a “bad” time to write and publish ‘Evergreen Content’.
- The potential customers and new visitors that you can attract to your site during this time are more likely to be qualified leads.
- SEO rewards aren’t quick – you won’t see their results for at least three months so get a head start now.
- Search results will be more important than ever after the COVID-19 pandemic.
- Local lockdown restrictions are currently causing customers to seek out local independent businesses.