The year is nearly over and looking back nearly 12 months, it’s fair to say that no one would have predicted the curveball that was 2020!
Now, like many other people, you are probably wondering what 2021 has in store for you and your business, and although we wish we had a definitive answer for you, we only know one thing for sure – the magic is in the planning.
New Year’s Eve is famous for its resolutions. From cutting back on the amount you drink, to giving up chocolate or pledging to go to the gym more often, we set ourselves these goals with the idea of bettering ourselves, and it isn’t easy – it takes a lot of hard work, planning and perseverance.
Sound familiar? Running a business is also far from straightforward, but like anything in life, it can become easier if you plan ahead. Many business owners across the country, and further afield, will already be putting together or finalising their digital marketing strategy for 2021, and although COVID-19 has made planning for the future extremely challenging, you must be prepared for the year ahead.
So start 2021 the right way and make sure your business or brand is shining online so you can stand out from the crowd and ensure that this year is one to remember. Feel like you need a hand? Well, you’re in the right place!
Digital Marketing Strategy in 2021
Navigating the murky waters of a digital marketing strategy is no easy task – it is a vast field that is constantly evolving, and for a novice, it can be difficult to even understand where to begin. If you want to become an expert digital marketer, you need to be able to think on your feet and be willing to put in that extra effort to keep up-to-date with all the latest knowledge and trends. This goes for technology, platforms and the content people are engaging with.
Digital marketing isn’t easy – a qualification doesn’t necessarily make you a good digital marketer and a one-off lesson isn’t likely to cut it either. It is an industry that you need to put a lot into to get anything back – unless you know what you are doing, that is!
Luckily for you, we make it our duty to keep on top of all the latest trends and happenings in the world of digital marketing so you don’t have to. Let us take the digital wheel so you can focus on what you do best – running your business!
Truly Magnificent Marketing
Branding: Your brand should reflect your business’s visions and values. You’ll know your branding is effective when people can recognise your business with nothing more than a logo or colour. Look at Nike for example, almost anyone in the world would recognise that simple tick regardless of whether or not they had an interest in trainers. The same goes for Apple, Coca-Cola and countless others. Customers want a brand they can trust and identify with.
Here at Truly, we take the time to understand the ins and outs of you and your business and will work with you to create an image and brand that truly connects with your customers.
Email Marketing: According to an LA-based research group, over 2.5 billion people have an email address and around 300 billion emails are sent every day. Email is extremely popular and one of the best tools at your disposal when used correctly. Email marketing provides you with an opportunity to reach out to potential or returning customers in a deeply personal way. As you are reading emails from your friends and family, you will also see updates from all your favourite products. The amount of customisation email offers is invaluable – you can automate it so every customer action is greeted with a message relevant to their interest. You’ve almost certainly received a “Do you still want XXX item?” email before, and we’re sure it has worked in the marketer’s favour!
Whether you are looking for help with email automation, or how to draft the perfect newsletter and manage your database, Truly Content is here for you. As we said before, nearly 200 billion emails are sent each day – are you confident you can stand out from the crowd? From helping you to reward existing customers to finding new ones, get in touch with us to learn all you need to know about email marketing.
Social Media Management: The bread and butter of all digital marketing strategy and the one thing everyone is familiar with: social media! Social media is the fastest growing marketing medium in the world and is an unparalleled way of driving engagement amongst your followers. One of the reasons social media is such an effective tool is similar to the philosophy of reviews – people are much more likely to engage with something if it has been recommended by someone they know. From targeting specific demographics to revamping your digital profiles and creating content your followers will love, there are many moving parts to a successful social media campaign.
By letting us manage your social media, you will be able to focus on the parts of your business that matter to you. Let us fill your social calendar with engaging, insightful content that converts your most pessimistic customer into a full-time fan!
SEO: You could be the best gardener in the world with a beautiful website and great prices, however, none of this matters if nobody knows you exist. SEO, or Search Engine Optimisation, is the way you can change that. On average, 70,000 Google searches are made every second, of every hour or every day. That equates to 6,048,000,000 (6 billion) searches a day. With this in mind, creating a website that people can organically stumble across is of the utmost importance, and building this around certain keyphrases is the best method of doing this.
There is no quick fix for SEO, however, with the right guidance, you can start climbing the Google rankings in no time and sit back and watch as all of those new acquisitions pour on in.
Here at Truly, we have a team of wonderful writers and tech whizzes, who are ready to pull out all the stops to aid you in your mission for search engine supremacy. From helping you create new, fresh content to ensure you rank higher than you ever have, to rehashing old content and making sure that Google has all the information it could ever need from your website, use 2021 to get your message across and extend your reach further than ever before. Start the new year by enhancing your SEO!
Here at Truly, we are proud to provide the best online marketing services that Warwickshire has to offer. From start-ups to fully-fledged businesses, we work with companies of all shapes and sizes, helping them to establish themselves in our ever-changing digital world. Everything we do is with you in mind, and all of our services can be catered to your specific needs and requirements, all with the aim of providing you with the perfect marketing plan to really shake things up in 2021!
Get in touch with us today to learn how we can help grow your business. You can contact us at firstname.lastname@example.org or on 01926 814547.