Social media and the way we use it is changing. Incorporating video content marketing into your online strategy can help you to showcase all aspects of your business – from the services you offer, to the staff members who provide them, whilst growing your audience by giving them more ways to engage with you.
Why Videos, Why Now?
You already schedule posts to Facebook, Instagram, Twitter and more, so you might be wondering why videos are suddenly so important, right? Video marketing has become increasingly valuable to businesses over the last few years and it’s projected that by 2022, videos will make up 82% of all consumer internet traffic, which means that the majority of everything shared on the internet could soon be in video form. With that in mind, why not get ahead of the curve and start now? The sooner you introduce video marketing to your website and social media pages the better!
How Will Video Content Marketing Help My Business?
As much as we care about words, they don’t always have the same impact as videos. Video marketing is a great tool for engaging your audience’s emotions, making them more likely to research and use your services. Videos do more than pique interest, too, they also play an important role in building trust with your audience, whether they’re existing or prospective customers. Even the simple act of embedding a video on your website can make it up to 53 times more likely to show up first in a Google search.
Two increasingly popular video marketing formats include Instagram Reels and TikTok and the best part is, they’re not just for Gen Z! Videos on both platforms can be up to 15 seconds long (Instagram recently increased their limit to 30 seconds) and with around 1 billion active users per app, you don’t want to miss out on any exposure. A growing number of businesses are utilising all the tools at their disposal and you could be one of them! With any luck, you won’t be the one learning the newest dance…
Is It Right For My Business?
The long and short of it is – if you have something to offer, you can put together a video about it and we can help your visual dreams come true! 74% of consumers make decisions regarding their purchases based on what they see on social media, so do you really want to be the last to the party?
Adding video marketing into your digital marketing strategy isn’t as daunting as you might think. It can enhance your social media presence, grow your client base and so much more.
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